The Artist
Christel Swift: 239.896.8571
The Geek
Aaron Turner: 239.738.6119
Think about the following points when requesting specific pricing information. It will greatly speed up the dialog and, ultimately, serve as a good reference throughout the design phase. If you don’t know the answers to some of these yet, don’t worry! We’ll help you figure those out too. You’ll find it will give you a more clear idea of what you are looking to accomplish, which will certainly help us…help you!
Corporate profile
Don’t assume that people know you well. Incorrect assumptions about you can render the entire opening discussion meaningless. Provide a summary of your business along with a brief history.
Market position
A realistic evaluation of your company, service, or brand relative to what the competition is doing.
Current situation
Explain what’s happening to bring about the need for this project. For instance, a new product launch that needs advertising. Or a brand new business.
Communication background
This includes both previous and present communication activity, such as research, advertising, direct mail, graphic design, public relations etc.
Communication task — “the message”
What’s the context of the specific message in relation to this design?
Include pieces of information to be shown in the designed item e.g. text, logos, images etc.
Target market
Demographics — the age, gender, income, employment, geography, lifestyle of those you want to reach.
Objectives
What do you want to achieve? Make your objectives specific and the results measurable.
Available budget
We’re not your discount logo solution. Proper, scalable, lasting design needs to reflect your brand and beliefs for years to come. We won’t be satisfied with the attention it receives on a discount budget.
Schedule and deadline
Give us your realistic schedule of how you would like the project to advance. Take the following into consideration:
- Consultation (research, strategy, brief development)
- Creative (concept and design development)
- Production (artwork, printing, programming and other production)
- Delivery



